timer ~ 8 min read
rate it
11 February 2021

How to Send Mass Emails Using Gmail

Stripo / Blog / How to Send Mass Emails Using Gmail

In this post, I am going to show you two ways of how to send mass emails in Gmail.

But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails. 

How to export emails from Stripo to Gmail

You can do it in just a few clicks:

  • click the "Export" button above the template area;
  • in the pop-up window, choose Gmail;
  • enter your Gmail credentials;
  • find your email in the Drafts folder in the featured email client.


By doing so, you grant us access to your drafts folder only. We will not have access to your contacts or any other email folder in Gmail. To make sure that your Gmail account and all the data in it is safe with us, we passed the Bishop Fox security test.

For more information on how to export emails to Gmail, please refer to our video:

Build your HTML email for Gmail with Stripo in literally no time

So, there are two ways of sending mass emails via Gmail. 

Way 1. Gmail mass emails

Before I started my own investigations on this topic, I had not known that was technically possible to send bulk email in Gmail.

So how can you do it?

Certainly, you need to create a group.

In order to do it, you should:

  • click the "Google apps" button right in your Gmail account;
  • enter the "Contacts" tab;

Creating group in Gmail step 1

  • create a label/group name by clicking the "Create label" and give it a name;

Creating a label

  • then click the "Create contact" button;

The create contact button

  • and now choose the "Create multiple contacts" option;

choosing the multiple contacts option

  • enter all necessary email addresses via coma, or just upload your CSV file with them to add contacts to a group;

Adding contacts to groups

  • push the "Enter" button on your keyboard to activate the "Create" button";
  • done! All the contacts you just entered have been added to the group.

You may want to check if all the contacts have been added correctly. Just enter the segment in the "Label" section.

contacts in a group

If you upload a CSV file with a phone number, name, and job title of the contact, these data would appear in the group, as well.


Please reload your Gmail account page before you start sending mass emails to your newly created contact groups. Gmail needs to update all data.

Above, we said that when you export an email template designed with Stripo to your Gmail account, it gets delivered to the folder “Drafts”.

Once you have exported your custom template from Stripo, go to your Gmail drafts, open the email, and then in the address line enter the name of your contact group. Edit the subject line, add some text above the template, and now it is done!


sending emails from drafts in gmail

I had previously created two groups: “Testing Gmail again” and “Testing groups in Gmail”. So, Gmail suggested that I select one of them.

Build elegant HTML emails to send via Gmail to your contacts

But there are some limits:

  1. A group contains under 100 contacts for regular accounts, and up to 2 000 contacts for Workspace (formerly G-Suite) users.
  2. By using this way for sending mass emails in Gmail, you can send out up to only 500 emails per day for free. The Workspace users (formerly G-Suite) are allowed to send out up 2  000 emails per day. Those with trial Workspace accounts can send under 500 emails a day, though.

Note: Google will not deliver emails to invalid addresses. You will be able to remove them before you send the next newsletter.  

When sending mass emails via Gmail, you can get a simple report provided by Gmail Postmaster tools. It will show you:

  • how many emails of yours have been marked as spam;
  • if you are sticking to Gmail best practices to pass spam filters;
  • the reasons why your emails have not been delivered if this has occurred.

Certainly, it will not show you the open rate or click-through-rate of your emails. So, if you need them, you may need a third-party tool.

Way 2. Mail Merge for Gmail by digital inspiration

Mail Merge for Gmail is a paid add-on. It is provided by an external service, yet it is promoted by Gmail. It lets Google Workspace users send up to 1 500 emails per day, while Gmail users can send up to 400 emails. 

digital inspiration by mail merge

But before I start showing how to install this tool and the ways of using it, I would love to describe its advantages:

  • it enables you to send personalized mass emails;
  • enables you to apply individual attachments for each recipient;
  • this tool lets you schedule emails;
  • provides you with a detailed report on open rate, click rate, and even quantity of those who unsubscribed.

So how can you do it?

Prior to using this application, you will have to install it.

Installing the app

It's a paid add-on, so here's the pricing list.

Mail Merge pricing plans

Sending personalized mass emails with individual attachments

Definitely, you will have to create a contact group first. Easy to do it — just import all your contacts in Mail Merge Spreadsheet.


You may create a few groups of contacts in your Gmail account, and then import a desirable group before sending mass emails. Once you have imported your contact base and segmented it into groups, you now may configure emails you are about to send.

Configuring Mail Merge Tracking

Here you set the sender name, campaign name, and choose which metrics you are about to track.

Then you have to select what you are about to send: a prepared draft or you want to create a new email.


I prefer the option with drafts, because, as you remember, all Stripo templates you export to Gmail, will be located in the drafts folder. Edit the subject line and remove your standard signature from the body of your email if you have previously set one.

The tool even automatically suggests that you choose the template from the ones existing in your folder.

In order to send out emails with personal names, you should:

  • wrap the parameter in braces, and include it into the draft;
  • make sure every little symbol is written correctly, including upper and lower cases.  

Your draft will look like this: “Hello, {{First Name}}

Note: you may apply this kind of personalization to the subject lines if you like.

You can also include a recipient's last name and anything you wish. It is up to you to decide what parameters to apply to your emails.

Those can be Meeting day and Delivery date, for example… then you can send out personalized emails with an individual correct date.  

Note: this tool imports only “First Name”, “Last Name”, and “Email Address”.

Fields like date of birth, location, etc. are to be filled in manually.

You can also attach individual files to each and every single email.

Scheduling mass emails

What I loved most about this tool is that you can schedule each email individually.

In column “Scheduled Date” insert necessary date for every email.


If you want to send them all instantly, just do not insert any date in the column — keep them blank.

When you have some emails scheduled, and other emails are sent instantly, you will have a pop-up window that will look like this:


Detailed reports

Yep, not only can it schedule emails, but also provide you with detailed reports. When configuring Gmail Mail Merge, for every campaign individually, you may choose what metrics you are going to track:

  •  email opens aka open rate;
  •  link clicks aka click-through-rate;
  •  unsubscribe link aka unsubscribe rate.

Or tick them all…

Your report will look like this:


As you can see, there are two ways to send mass emails in Gmail. Each way has its pros. So, it is up to you to decide which way to use.

I wish you good luck!

Use Stripo templates to reach out to your contacts in Gmail with elegant emails

Andy n 3 years ago

Это интересно ! Но где найти ссылку на MailMerge Gmail ? Подскажете ?

Hanna Kuznietsova commented to Andy n 3 years ago

Andy N. Спасибо за Ваш отзыв. Ссылка на MailMerge для Gmail указана в статье, именно в том месте, где впервые упоминается. Там также указана цена на данный продукт и пошаговая инструкция. Для Вашего удобства дублирую: https://digitalinspiration.com/product/gmail-mail-merge Успешных и продуктивных Вам рассылок!

You might be interested in

previous next
06 June 2022 · 15 mins read
10 Best Email Template Builders for 2022

Do all email template builders seem alike? You are now confused about which one to choose for your email campaigns, aren’t you? No wonder, as there are so many of them.  We will survey the most popular builders to find their distinguishing features to help you find the best HTML email builder for your current needs. I will try to create one template in all these editors with the same media files to see if the builders differ. The best...

Design Marketing Templates
24 May 2022 · 18 mins read
Best Fonts for Email: Usage Tips and Tricks

One of the most striking concerns in the email production process is choosing the right font. Weight, height, width, color, shape, spacing… Does everything matter? Yes, it does, but also one of the most crucial things is to choose legible typography. In this post, we're going to show you how to choose the best professional font for email. Design beautiful emails with Stripo by using prebuilt templates Browse   HTML email fonts: General rules to follow There are three ground...

Design Marketing
Greatest Examples of GIF animations in Emails_Cover Image
27 October 2021 · 10 mins read
16 Great Examples of Animated GIFs in Emails

GIFs in emails will be of great use if you want to showcase your product, draw users’ attention to certain elements, or just slightly decorate your text. In this article, we have provided some of the best email gif animation examples. Examples of animated GIFs in emails Here’s a compilation of the best examples with GIFs in emails. Each GIF fulfills its mission. 1. Adidas (Source: Email from Adidas) Adidas used email animations to show what color options they had....

Design Marketing
08 April 2021 · 17 mins read
14 Best Email Signature Design Examples

Good email signatures help us build our business and make a lasting impression on potential clients. Since email signature is the last thing people see in emails, we should make them creative and memorable. Let's examine useful tips and real-life examples of email signatures from famous companies and their appropriate use in personal emails and newsletters. Please be advised that all types of businesses require different professional email signatures with detailed contact information, job title, and much more. Use this...

Design Marketing Templates
Be always wide awake in recent email marketing news, guides, articles and how-to’s